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Liquid Soap

Effective, gentle cleaning for the whole family

Liquid Soap (formerly called Liquid Soap Flakes) contains only pure soap with no added perfumes or ingredients, making them a great choice for lots of people and various garments:

  • Delicates, woollens, silk lace, underwear, 'tech' gear etc
  • Those with sensitive skin, eczema, psoriasis etc
  • Babies, whose skin is more prone to irritation from chemicals
  • Waterproof, sports and outdoor clothing.



mother and baby
Woman with eczema

Gentle on clothes, gentle on skin

A baby's skin is thinner than an adults and more reactive to the environment for the first two years of their lives. Most washing powders contain ingredients such as enzymes, optical brighteners and fragrance.  Many parents seek a more gentle alternative for washing baby's clothes if their child has sensitive skin. But with the exception of washable nappies, there's no need to do a wash separate from the family wash. Although Liquid Soap is gentle, it is also a very effective laundry product. If the load is heavily soiled, you may want to boost the cleaning power by adding some Soda Crystals or Soda Crystals Laundry Boost.

Sensitive Skin

If you have sensitive skin or are prone to allergies, you may find that your condition can be aggravated by some biological washing powders. A common irritant is the fragrance that are added to most laundry products. Many sufferers tell us they get relief by switching to Liquid Soap.

Another common cause of skin irritation is believed by some to be fabric conditioner which is designed to leave a 'softening' residue on clothing. One alternative to fabcon is white vinegar, which is washed away in the rinse cycle and helps remove any detergent residue and hard water minerals.

Read more on  using Liquid Soap for eczema.

Breathable/Waterproof Outdoor Fabrics

Liquid Soap is also ideal for washing breathable outdoor fabrics as the mild cleaning does not destroy the DWR (durable water repellency) waterproof coatings that other detergents can remove. It is also ideal for other outdoor gear, such as running, cycling, skiing and sailing gear. These can be damaged by some laundry products, particularly fabric conditioner.

To achieve the best results, tumble dry the garments after washing to reactivate the waterproof layer. If required, re-proof the garment with a dedicated proofing product like our 2 in 1 Wash & Proof.

Liquid Soap can also be used for other cleaning tasks around the home.


Liquid Soap cleans outdoor gear

Suitable for vegans

Liquid Soap does not contain any animal products and have not been tested on animals, so they are suitable for vegans. In addition, Liquid Soap does not contain palm oil - the vegetable component of the soap is derived from natural sunflower and coconut oil.

Liquid Soap in the wash

The liquid is instantly soluble and does not form a gel in cold water. It can be used at cool wash temperatures, requiring less energy per wash. Liquid Soap is suitable for cleaning delicate fabrics including wool, lace, silk and leather.

To use Liquid Soap in an automatic washing machine, simply add between one and two capfuls (depending on the water hardness) to the detergent drawer and select the desired programme according to the garment washing instructions. You can also use them in tandem with Soda Crystals which will help soften the water and help remove stains. Simply use one in the drawer and one directly in the drum. You can then follow the soft water dose for the Liquid Soap.

Of course, Liquid Soap can also be used for hand-washing too. If you were used to the old dry Soap Flakes, you will notice that the liquid variety don't lather as much; that's exactly the reason why they can now be used in the washing machine. The advantage of the new Liquid variety is that they disperse more readily and won't leave any un-dissolved bits on clothes. They are just as effective at cleaning. Here are some great tips on hand-washing clothes.

Liquid Soap

Strength Guide

  • If you live in a soft water area, add one capful to the wash.
  • For medium hard water areas, add one and a half capfuls to the wash.
  • For hard water areas, add two capfuls to the wash.

Here's a handy map showing  how hard the water is in various areas of England and Wales.

Ensure the drum is at least half full to prevent excessive foam. For hand washing, add Liquid Soap to warm water and wash according to the garment’s instructions, then rinse thoroughly.

Where to buy Liquid Soap 

Liquid Soap is available from independent hardware storesWaitroseRobert DyasOcado and a number of online retailers such as Natural CollectionEthical Superstore and Big Green Smile. They are also available from Wilko under their own brand. 

In ROI, you can buy Liquid Soap from Mr Price. Find your nearest store.

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